‘Save the Arctic” Scene in Legoland Denmark

Greenpeace creates a protest scene with LEGO figures, against a model SHELL oil platform, in the popular Legoland theme park in Denmark. Greenpeace is urging LEGO to cut ties with Shell and help ‘Save the Arctic.” For the last few years Shell has been using LEGOs brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. Its not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. Thats why Greenpeace asks LEGO: If you want to stop Arctic oil drilling, you have to cut your ties with Shell.